None of the businesses today can conquer a market share without creating their own unique brand. This is not even a competitive advantage, not a way to stand out or satisfy the owner’s ego – it’s a must-have, a face and a soul of the business. Let’s see why.
Brand – what the sh*t is that?
Today, a brand is no longer about design but about the harmonious interweaving of the visual, semantic and value. Comprehensive branding is a work in different directions. Here are the main ones:
- brand identity
- brand legend
- market positioning
- positive business image and loyalty
- value for customer
Modern branding requires more and more involvement from the business. Including, in order to later generate the same involvement, only with customers. To create a really strong brand, you need to develop a set of values that are attractive and, perhaps, even inviting to the audience. You can look at the market leaders, how they work on their brand, and the trend will clear up. Millions of budgets are allocated for creative campaigns, personalization and all sorts of techniques for winning the client’s heart.
How does the brand work?
In the perfect picture of the world of all brand makers, the following happens: each brand causes special and genuine emotions among consumers, as well as associations attached to it. With the help of branding elements, consumers recognize their favorite brand from thousands. They will be loyal to it and want to share his experience with family and friends. Clients are ready to carry their money to the brand again and again, because they have already begun to shape their lifestyle and habits, and also always satisfies needs. Who doesn’t want to interact with their customers? Utopia, isn’t it? In real life, a thought-out brand doesn’t save you from all risks and failures but guarantees a ticket to the market and tools for survival and development on it. So, utopia is not so far when you go out into the prepared field.
It’s all about the little things
To stand out, today you need to work with the details. More and more brands become similar to each other, but only those who find their individuality and emphasize it are coming out. A good designer or brand maker will achieve a single brand design in all communication channels. It will also allow the brand to easily transform, adapting to market demands and trends.
No wonder modern designers are developing an identity, and not just create a logo and pick up a corporate font. Each point of contact with the client is branded. A number of logo versions for all occasions, bright patterns, a dizzying brand legend – to someone it seems overkill. But business sharks know that this is the very pass to the customer’s heart. A brand dictates the style, and its target audience becomes not just customers, but associates.
In order to achieve this level of brand preparedness, an experienced team is needed. That is why cooperation with digital agencies or creative studios is a choice in favor of your rapid development.