Did you know that 45% of consumers prefer to contact chatbots for service? And this is not sociopathy at all, but a new level of comfort.
Grand View Research predicts that this market will grow by 24.3% this year and reach $1.25 billion by 2025.
A chatbot works on a given algorithm in the form of text messages or buttons. Thanks to them, you can make a full menu that your users can quickly and easily navigate between themes. The creation of chatbots for both large online stores and services, as well as small businesses, is the best modern form of automation. Let’s find out how they will be useful to you.
Automatic orders. Make it easier
First of all, chatbots allow you to spend less time on daily operational tasks such as taking orders. Unlike an employee, a bot can work 24/7 and perform tasks such as:
- communicate with customers, answer their questions
- make out a customer order directly in the dialog box
- accept payment at the same place
- store information and send it to you in the mail or upload to CRM
To implement this you need to create an algorithm for communicating the bot with the client, and he will work it out with each user. You can create a similar chatbot for social networks if you sell products including through them.
Speaking about online stores, food delivery, taxi ordering, and other services online, the final step for chatbots is to request the client’s delivery address and phone number. The bot can also offer payment online or in cash upon receipt.
If an employee needs to intervene in the order process, he can intercept chat conversation from the bot or contact the client by phone at any time. Usually, it is necessary when you need to clarify information or confirm the order.
Effective re-sales. Return your customers
Unlike the website, for re-sales with chatbots, there is no need to invest in remarketing and return customers to the site. As soon as the user signed up or entered into a dialogue with the bot, you immediately got the opportunity to sell him something at any time. Of course, everyone has the opportunity to unsubscribe or block the bot. Because of that spamming 10 times on a day is definitely not recommended. But you should congratulate customers on holidays and report on the best promotions.
It’s not a secret anymore that this is much more efficient than email-marketing nowadays. According to statistics, the opening of messages from chatbots is up to 80% and of email letters, it is only 3-5%.
The chatbot can also contact the user by name, mention previous orders and form proposals based on the interests and preferences of the client. In any message, you can add the ability to perform an action. For example, attach a quiz or give a link to the product.
Accumulate a client base and segmentation
Chatbots can accumulate their own subscriber and customer base which you can interact with afterward. Due to segmentation, it is possible to significantly increase the effectiveness of communication. For example, you sell cereal and you have a special offer. Thanks to the bot, you know what sort of cereal the client was interested in: with chocolate, dried fruits or honey. This will also help to generate lists for the relevant newsletter.
You can create a unique list of users, for example, to do a newsletter only for customers who have added a product to the cart more than three times in the last year. Subscribers can be attracted by targeted advertising and mailings on the existing database. You need to offer a convincing gift for a bot subscription. For example, a promo code for a discount, a free package of cereal, or any other bonus suitable for your audience.